Apple IPhone 4 antenna issue

What's the best way for Apple to deal with the antenna issue?

Apple has announced a press conference tomorrow morning to talk about iPhone 4. It's a painful issue for Apple to deal with no doubt, and their best shot in this situation is to say
  • We screwed up
  • We have fixed it
  • All of you who bought iPhone4's that were affected get a free replacement or $100 off
At least that says - even though its not as big an issue, we care about our user's experience deeply.

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