Apple IPhone 4 antenna issue

What's the best way for Apple to deal with the antenna issue?

Apple has announced a press conference tomorrow morning to talk about iPhone 4. It's a painful issue for Apple to deal with no doubt, and their best shot in this situation is to say

• We screwed up
• We have fixed it
• All of you who bought iPhone4's that were affected get a free replacement or $100 off

At least that says - even though its not as big an issue, we care about our user's experience deeply.